When designing a logo there are dozens of things to pay attention to. Your logo is memorable, it’s one of them. You need to follow the steps clearly and carefully to create a custom logo that people will remember at first glance. Nobody remembers a bad logo, just think about it. Do you remember that? Only the good ones stand out.
Below are some tips for creating memorable logos.
- Mark
Without a clear idea of how to create a great logo, thinking about it is a waste of time. At some point you will come back to this fundamental step. If the logo you create doesn’t look like a brand, it’s rather useless in this case.
Before you start sketching your design, take a look at the mark and try to find out as much as possible. The things we need to focus on may be brand attributes and ideology. It is important to know the emotions and values that the brand conveys. What distinguishes them from the others gives a lot of relief to the logos. Moreover, the reason why the brand started its activity can provide the necessary information.
If you want your logo design to be massively remembered and identified, you need to create something worthy of this status. By copying others, you never come first. They’ll always come second.
So, in order to stand out from the competition, you have to create your own logo that simply stands out from the crowd.
Browse and discover the great logos of famous brands from all over the world. Don’t forget the rules when designing and let your imagination and creativity run wild.
The creative and descriptive design of the logo stands out and is very attractive. Study your competitors’ logos to find out, and also not to do anything that resembles their design, even by accident.
Colours have a close connection with the outside world and are kept in our memory. We feel different when we see different colours, because some colours inevitably evoke different emotions in our brains.
Colours determine the identity of the brand. If you want to attract people’s attention, choose bright, bright colours. On the other hand, if you want subtlety, choose muted tones.
Here is the psychological meaning of colours….
Red – energy, passion, romance
Yellow – cheerfulness, cheerfulness…
Green – nature and growth
Blue trust, peace
The purple kingdom, the magic
Black power, power.
After the visual, the next thing that has some influence on our thoughts is the text. Choose your text and fonts carefully.
There are several basic fonts that are used specifically for different types of sectors….
Serif Style is the oldest of the fonts. It shows the history and its importance. It also refers to wealth, elegance and authority.
It is often used in newspapers, books and magazines. It gives an impression of classicism and modernity.
San Serif – This font has no stripes at the end of the lines of the alphabet. Also known as Gothic, this font can be used for titles and gives an impression of brilliance and refinement. Preferably with plenty of space.
The writing style is usually handwritten or calligraphic. Works for formal and occasional brands. Avoid long heels. Instead, use it for the word or phrase you want to focus on.
Once you’ve defined your design, remove the clutter. Remove anything that seems superfluous and just takes up a lot of space. Then check that your logo still conveys the message and values of the brand. If that’s the case, congratulations, you did it!
Simplicity helps people remember your logo quickly or even at a glance. It is an easy to use logo for various platforms such as business cards, brochures, etc.
The logo may only contain those elements that are necessary to convey the brand’s message, values and mission.
It clicks several times in our head to follow the latest trends and create the perfect logo. But before we get to the latest trends come and go, remember that trends come and go. A logo that you find fashionable today may become obsolete tomorrow.
Create a custom logo that will stand the test of time. It must be strong enough to remain popular for decades. For example, the logos of Mercedes and Chanel have hardly changed since their inception. Make a few small changes to the logo.
We’ll never make it alone. The advice of your family or colleagues is always useful and necessary.
In this case, the opinion of experts or the public must be taken into account. They will let you know where your logos are missing and strive for perfection. Ask for feedback and think about negative advice.
Designhill can help you. You can organize your own logo contest and a group of designers will come up with a nice logo. Choose a winning logo and buy it for a bargain price. Also consult with the designer of the Designhill logo to create a beautiful logo in a few minutes.
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